Category: Mobile Marketing

Mobile Commerce and Marketing: Google’s Zero Moment of Truth

Mobile Commerce Even though it’s taking longer than expected, mobile commerce or mcommerce is still poised to take off in 2012. Complete portable business video. Jeremy Arnon, Strategic Partner Development of Mobile Commerce for Google, looks at another pattern in how customers settle on buy choices. He contends that there’s another worldview: ZMOT, or zero […] © 2017 Frontier Theme